Campaign Objective: 5000 New Registrations in 12 weeks.
Targeting: Females, Aged 25-50.
Payable Action: Completion of a 3 field Landing Page.
|Click Through Volume:||22,341|
|Open Rate Percentage:||7,8%|
|Click Through Percentage:||23%|
|Conversion Rate Percentage:||24%|
Campaign Objective: 750 Brochure Requests and 300 Test Drives.
Targeting: Males, Aged 30 - 60, Earning over £40,000 per year.
Payable Actions: Application for Brochure Requests and / or Booking 24 Hour Test Drive.
|Click Through Volume:||15,000|
|Open Rate Percentage:||12,50%|
|Click Through Percentage:||8%|
|Conversion Rate Percentage:||15%|
Campaign Objective: Offering a Copy of The Economist for FREE subsequently generating subscriptions to the magazine.
Targeting: Males and Females, Aged 25+, Earning over £40,000 per year.
Payable Action: Application for a FREE issue of the Economist by completing a 6 field landing page.
|Sent Volume:||45,000,000 Over 36 Months|
|Click Through Volume:||313,180|
|Open Rate Percentage:||16,3%|
|Click Through Percentage:||4,30%|
|Conversion Rate Percentage:||5,80%|