Case Studies



Campaign Objective: 5000 New Registrations in 12 weeks.

Targeting: Females, Aged 25-50. 

Payable Action: Completion of a 3 field Landing Page.


Sent Volume: 1,200,000
Open Rate: 93,694
Click Through Volume: 22,341
Conversion Volume: 5400
Open Rate Percentage: 7,8%
Click Through Percentage: 23%
Conversion Rate Percentage: 24%


Campaign Objective: 750 Brochure Requests and 300 Test Drives.

Targeting: Males, Aged 30 - 60, Earning over £40,000 per year.

Payable Actions: Application for Brochure Requests and / or Booking 24 Hour Test Drive.


Sent Volume: 1,500,000
Open Rate: 187,500
Click Through Volume: 15,000
Conversion Volume: 1500
Open Rate Percentage: 12,50%
Click Through Percentage: 8%
Conversion Rate Percentage: 15%


Campaign Objective: Offering a Copy of The Economist for FREE subsequently generating subscriptions to the magazine.    

Targeting: Males and Females, Aged 25+, Earning over £40,000 per year.    

Payable Action: Application for a FREE issue of the Economist by completing a 6 field landing page.

Sent Volume: 45,000,000 Over 36 Months
Open Rate: 7,353,375
Click Through Volume: 313,180
Conversion Volume: 18,730
Open Rate Percentage: 16,3%
Click Through Percentage: 4,30%
Conversion Rate Percentage: 5,80%