Case Studies
RSPCA
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Campaign Objective: 5000 New Registrations in 12 weeks. Targeting: Females, Aged 25-50. Payable Action: Completion of a 3 field Landing Page. |
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| Sent Volume: | 1,200,000 |
| Open Rate: | 93,694 |
| Click Through Volume: | 22,341 |
| Conversion Volume: | 5400 |
| Open Rate Percentage: | 7,8% |
| Click Through Percentage: | 23% |
| Conversion Rate Percentage: | 24% |
BMW
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Campaign Objective: 750 Brochure Requests and 300 Test Drives. Targeting: Males, Aged 30 - 60, Earning over £40,000 per year. Payable Actions: Application for Brochure Requests and / or Booking 24 Hour Test Drive. |
|
| Sent Volume: | 1,500,000 |
| Open Rate: | 187,500 |
| Click Through Volume: | 15,000 |
| Conversion Volume: | 1500 |
| Open Rate Percentage: | 12,50% |
| Click Through Percentage: | 8% |
| Conversion Rate Percentage: | 15% |
WOWCHER
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Campaign Objective: Building a full database, using both email and mobile, over a 36 month period. Targeting: Males & Females, Aged 18-65, UK based. Payable Action: Email Registration on the Landing Page. |
|
| Sent Volume: | 60,000,000 |
| Open Rate: | 5,400,000 |
| Click Through Volume: | 1,134,000 |
| Conversion Volume: | 340,200 |
| Open Rate Percentage: | 9% |
| Click Through Percentage: | 21% |
| Conversion Rate Percentage: | 30% |